The Dopinglinkki web service is produced by the A-Clinic Foundation. It provides scientific, research-based information and professional counselling in matters of fitness doping – for free and without moralising.
The concept for the brand images was created around the idea of duality. On the one hand you have the ”benefits” that the user gets from using doping substances and on the other hand the damage that doping substances cause. Paint was used to encapsulate various pieces of sports equipment in order to both create a visual link to the logo and to further objectify the pieces and the sports they represent.